Our change approach is inspired by a fair deal for customers, shareholders, employees and society.

Organizations are challenged daily to stay on track, as markets and technology shift and customers become more demanding due to increased transparency. To remain ahead, organizations need to create value for customers, shareholders, employees and society.

At InContext, we help our clients with this balancing act to redefine their purpose, create an excellent customer experience, fully engage their employees and make their organizations agile.

With our understanding of your market context as a foundation, we guide you through your business challenges and take the necessary steps, even if they are painful. 

We deliver change programs that combine the people side of business with strategy, structure and numbers to build lasting performance. As a partner in change, we support you in building a successful future!

InContext does not have a one-size-fits-all approach to change. Depending on the context, and varying per phase of the change process, we provide a combination of three approaches.

Three centers of expertise:



Sometimes hard decisions need to be taken and implemented in order to create a context for positive change and growth. This can be uncomfortable, but necessary in order to create a new perspective for the future.

InContext supports decision making and implementation of structural changes so that the necessary steps can be taken with minimum disruption and discomfort for those involved.

After efficient restructuring, the scene is set for the newly built organization to embark on its journey towards a successful future. 


Organizational development

Every organization needs continuous improvement of performance. Embracing new insights and ways of working such as agile working, breaking down silos and living core values is key in accomplishing the strategy and realizing growth. 

InContext helps organizations progress and develop in these areas, empowering people to champion change and improvement



Emerging technologies impacts organizations fundamentally. It offers unlimited opportunities as well as grave risks. Fundamentally rethinking the business is a starting point for a meaningful digital transformation. 

InContext helps organizations to conquer their organizational challenges in a creative way, using a digital mindset, to redevelop customer interaction, launch new business models and ensure an agile and engaged workforce. 

"Their approach is hands-on and they applied very practical methods to bring overview and structure in our change process. No fist thick advisory reports but spot on advice."

Antonie Klop - ABB

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