The company simulation 'MAD' involved a virtual project to construct infrastructure and a settlement on an imaginary arctic island, where Mammoet is one of two organizations competing for the execution of parts of the project.
The ‘playground’, for groups of 60 players at a time, was a specially built complex on the Mammoet premises. Jeroen van Berkom, the InContext consultant who designed and facilitated the simulation: “The only thing we couldn’t simulate was the physical scale of the project and the island, but for the rest, the offices, the processes, roles, mutual dependencies and dilemmas were all realistic. The actual construction was executed with scale models.”
The simulation started with a plenary introductory session where targets and roles were explained. Van Berkom: “Next, we had different areas where people could work, build and deliver the result to the client. All the data were collected in real time and visible on large screens, so that everybody could see how they were doing.”
This immediate feedback helped clarify the rationale behind the new strategy that was simultaneously translated into applicable daily practices. “People immediately realized how this influenced their personal behavior, and why this was needed to effectively serve customers,” adds Van Berkom.