The bespoke developed company simulation Coffee & Co allow employees to practice the new strategy in a safe learning environment. It captures the dynamics of the real organization.
Participants learn to proactively explore the market and pre-influence client needs and preferences. They are required to share information between departments in order to know what clients want and to know how to best fulfill their needs by optimizing and using their full portfolio.
While under time pressure, participants have to recognize which clients are most lucrative, how to target those clients and how to keep them satisfied. All of this in a highly competitive market that forces you to proactively seek out the optimal solution for each client at the right price.