Pharmaceutical organization improves business performance

Pharmaceutical organization improves business performance

"Can you support us in determining a clear change strategy, pin-point which elements are most crucial in our change, design a change plan and support in the associated interventions to improve our business performance?" 


An affiliate of a large international pharmaceutical organization that had obtained a strong position in their market. Changing market circumstances, more aggressive competition and a generally declining market, made it evident that changes needed to be made within the organization.
Industry - Pharma

The internal organization and management team were assessed with a systems thinking approach. Direction, structure, processes, people & culture and leadership in the organization were discussed. The following key points became evident, which presented a clear focus for change in the organization:

  • Alignment of the organisation’s structure and processes played a key role in current business performance, efficiency & customer satisfaction.
  • Leadership style and direction impacted the working culture of their employees.
Change program

A large change program was set up by InContext in cooperation with the client, starting with aligning the board to be able to set a clear course for the organization. Interventions improve the organization’s structure and processes and shake up the people.

We train employees through a tailor-made business simulation so that they can experience the new skills, knowledge and mindset. 

I believe this game is the final step 
for optimal teamwork and 
to outperform the market

Farmaceutische organisatie - General manager
  • A new organizational structure had emerged with clear processes that support the organization’s main targets.
  • A strong leadership team had been formed, the culture of the organization became more proactive and employees were no longer afraid to learn from their mistakes.